JAMB Registrar: Unbundling Mass Communications untimely

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JAMB Registrar: Unbundling Mass Communications untimely

 

Registrar of Joint Admissions and Matriculation Board (JAMB), Prof. Is’haq Oloyede, has described the unbundling of Mass Communication in the tertiary institutions as untimely.

Oloyede stated this on Tuesday in Ilorin while speaking at the 15th anniversary of 89.3FM, a radio station owned by the University of Ilorin.

The programme had as its theme: “The Future of Radio, AI and the Transformation of Broadcasting”.

Oloyede, who said specialisation should be restricted to post-graduate level, noted that Nigeria had not reached the stage for the unbundling of the course.

According to him, the country has many graduates looking for jobs, stressing that narrowing down their opportunities to particular disciplines may limit their chances of getting employed.

“We need to be broader, given the level of our under-development. It is important to keep Mass Communication at the undergraduate level,” he said.

Oloyede described radio as a form of mass media and sound communication contributing significantly to development of the society.

 “The intention of the radio is to improve the night economy of a community, especially Ilorin. Some people are night workers, while some are insomniacs,” he said.

The JAMB registrar said that the country’s night economy had kept dwindling and needed attention, adding that radio could be used to fill the gap.

He said that the major role of the radio station was to disseminate educational programmes and information to students in and around the institution.

The Vice-Chancellor, Prof. Wahab Egbewole, lauded the radio station for its achievements since its establishment 15 years ago.

Egbewole also commended Oloyede’s visionary stance which resulted in the establishment of the station during his tenure as vice-chancellor of the university.

 He pledged that the university would ensure that the radio station continued to develop and excel, even in the face of all odds.

  “There is need for navigating, repositioning and going back to the approaches employed.

  “The university will continue to identify with issues that challenge and proffer solutions to the community,” he said.

 Also in her lecture, the Vice-Chancellor of Thomas Adewumi University, Oko, Prof. Francisca Oladipo, submitted that Artificial Intelligence (AI) could enhance radio communication.

 Oladipo, who viewed radio as a powerful medium, said with the emerging technology, it could reshape the industry.

 According to her, radio broadcasting is diverse, dynamic and, through AI, can provide opportunities for personalization and interaction with presenters.

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